I know we're almost at the end of February but it's usually better late than never right??
This post is essentially acting as a belated "welcome to 2012!" and to fill you in on the new approach I'll be taking this year and the new developments in the works as a result of much business related "soul searching".
Not too long ago some friends of mine declared that this would be the year where quality would come before quantity and I wholeheartedly agree. I know that there will be some out there who'll think this is not the wisest decision in terms of the bottom line however, it's a gamble I'm willing to take.
This industry, especially wedding planning rests in large-part on the relationship between planner/stylist and client and the benefits to both parties are ten-fold if this is positive. For this reason, bookings with The Little White Wedding Company will only be accepted if we feel we're the right fit for you. In a round-about way I have a hunch that all who enquire will appreciate this in their own way. You see, more often than not when the planner/stylist is the perfect fit with their clients we have a sneak peek at the inner sanctum of their relationship; how they look at each other when they're completely at ease, how they negotiate (usually about the presence of pink or how "girly" it will look), and on occasion squabble - more times than not quickly followed by "that look" and laughter. I have no doubt that a few of you reading this will be rolling your eyes or thinking, "yeah, so??" but it's these moments I get to witness that give me a better understanding of each couple. This relationship is something I've discovered flourishes when, you guessed it, we're the right fit.
...onto changes for the Secret Diary of a Wedding Planner. This year, the content provided will hold true to the name of the blog. I'll be adding client profiles so you can meet each couple with me and follow their wedding throughout the planning and/or styling journey. This will also hopefully mean you'll reach the same level of excitement as I do when their photographs and in some cases films arrive!
In season flower profiles, colour palettes and DIY tutorials will also be regularly published for those looking for that extra boost of inspiration while monthly planning advice will be shared in the hope of preventing any wedding related mishaps.
Finally (yes, I'm almost done), our wedding planning and styling packages have been updated for the new year and reflect the "new approach" so if you'd like a copy, click here.
Victoria









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